Antonio Marcato

Creative Director, Emerging Platforms | Spatial Designer & Hacker
Mindfulness Lead and Facilitator | Ex-Meta

Oi, Hello, Hola.
I'm a Brazilian-American dad of two incredible boys and Los Angeles is my home.

In 2024 I helped build and launch bitHuman.io, an AI agent company, where I led all Creative and UX efforts, as well as key client prospecting and partnership efforts.

Before that I spent 5 years at Meta, where I luckily got the chance to help reinvent Storytelling for this new Computing Age. I ran and launched pioneering projects in the Metaverse day zero for brands, institutions and individuals. I led the Creative Shop’s West Coast Automotive brands pod, orchestrating teams to launch and scale AR, VR and social co-presence across the entire Meta paid ecosystem. I also spent an inordinate amount of my energy leading Social Good Projects for CARE.org, LaMer Clean Ocean and Paul McCartney’s anti-bullying efforts, to name a few.

I’m currently as leaned into Emerging Technologies as one can be, learning the theory, practicing the tools, and helping drive large strategies that power human interaction and commerce in Web3 and Spacial Computing landscapes.

Almost two decades in advertising have allowed me to live and work in São Paulo, South Beach Miami, Prague, San Francisco and LA. I'm constantly learning more about my own voice and place in the world, all the while helping major brands do the same. I've contributed to a number of successful pitches and have been a part of Agency of the Year three times. 

My work has been recognized with a number of accolades including honors at Cannes, One Show, D&AD, Art Directors Club and Clios.  I've also had the opportunity of teaching at Miami Ad School, which was the most reinvigorating activity. I plan on going back to teaching eventually (this time Creative Writing).